From 3k to 20 Lakhs Monthly Sales in 9 Months
our comprehensive approach to addressing Aishwarya’s challenges in product pricing, visibility, and returnsresulted in an impressive and sustained growth trajectory, propelling the brand to a leading position in the mobile accessories industry
Aishwarya Mobile Accessories Challenges
- Very low Average Selling Price (ASP) products.
- Limited product visibility in the market
- High return rates affecting profitability.
What we did
1. Product Strategy
2. Marketing & Visibility
3. Catalogue Optimization
1. Product Strategy
Product Strategy
- Created package deals with combinations of low ASP products and related
accessories to increase the overall ASP. - Implemented Minimum Order Quantity (MOQ) to encourage customers to buy in
bulk, boosting sales volume and revenue.
2. Marketing & Visibility
Marketing and Visibility Enhancement
- Launched targeted awareness campaigns highlighting competitive products with
higher prices. - Focused marketing efforts on related category pagesto increase brand visibility
among potential customers.
3. Catalogue Optimization
Catalog Optimization
- Improved product catalog with high-quality images and accurate information to enhance the overall shopping experience.
- Ensured consistency in product listings across platforms for a professional and reliable brand image.
Results
- Within the first three months, Aishwarya's monthly sales skyrocketed from 3k to 5 Lakhs.
- Continued growth resulted in a remarkable increase to over 20 Lakhsin monthly sales by October.
- The strategic bundling of products and setting MOQ significantly raised the ASP, contributing to higher revenue per transaction.
- Targeted marketing campaignsled to increased brand awareness, making Aishwarya more visible in the competitive mobile accessories market
- The implemented strategies laid the foundation forsustainable growth, indicating a positive trajectory for Aishwarya in the mobile accessories market.
- Catalog optimization led to accurate product information, reducing instances of customer dissatisfaction and subsequent returns.
Client’s feedback
” Partnering with Healthy18 Digital Agency for our marketplace management was a game-changer.
Their expert team optimized our listings and boosted sales, helping us surpass our growth targets.
The personalized approach and responsive support made the experience truly exceptional. We highly
recommend Healthy18 for anyone looking to thrive in the competitive world of ecommerce. “
